Associate Director, Marketing Analytics - USA
EAB - Education Advisory Board
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment; student success; institutional strategy, data & analytics; and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-thats why we are always working to make sure our employees love their jobs and are invested in their communities. See how weve been recognized for this dedication to our employees by checking out our recent awards.
The Role in Brief:
Associate Director, Marketing Analytics
The Associate Director, Marketing Analytics discovers, analyzes, and communicates optimal marketing strategies that accelerate results for partners. The analyst's deep knowledge of Enrollment Services marketing campaigns, identification of program successes and opportunities, and discovery of recruitment trends by analyzing results across all our higher education partners ensure that best practice marketing strategies are applied to every campaign. The Associate Director, Marketing Analytics is central to the Marketing & Analytics team mission to turn data into information, information into insight, and insight into business decisions resulting in our partners' success.
This role is open to candidates based remotely within the United States.
Campaign and Partner Optimization:
Collaborate on global marketing A/B testing design, audience makeup, audience size, execution, etc. to ensure analytic and statistical standards are met and results can be accurately read
Monitor and read global marketing tests resulting in thorough, comprehensive analysis with insight on test performance and recommendations detailed in presentations and documentation
Monitor marketing campaign performance through customized queries and dashboards, digging into specific marketing elements to analyze impact and diagnose changes in performance
Perform end-of-cycle analyses to unpack and detail key areas of success and opportunity for all major marketing programs
Aggregate individual marketing optimization efforts of similar tactics, producing global recommendations & findings
Present regularly to internal stakeholders and the marketing strategy & innovation team, detailing insights, opportunities, and recommendations
Create and update KPIs and statistics used in broader EAB marketing, sales, etc.
Perform ad-hoc analyses to support marketing strategy & innovation, analytics, partner success, etc.
Bachelor's degree in business, marketing, analytics, or other quantitative field
5+ years' experience using data analysis to generate insightful findings required
Exceptional analytic skills with a focus on converting analysis into strategy
Strong communication skills (verbal and written) with the ability to articulate findings and strategies clearly and effectively
Detail oriented, with an emphasis on documentation and organization
Ability to collaborate with diverse functional areas to successfully complete projects
Strong work ethic, ability to work independently, and a desire to own projects from inception to presentation
Proficiency using SQL or other query tools/languages to perform data manipulation, with a working knowledge of databases and data relationships
Proficiency in standard business applications, including Excel, Word, and PowerPoint
Master's degree in marketing, business, analytics, or other quantitative field a strong plus
7+ years' experience using data analysis to generate insightful findings
5+ years' experience in digital marketing, direct marketing, or higher education
Proficiency developing reports for internal and client audiences that utilize effective visualization techniques and highlight compelling insights, with ideal candidates having familiarity with Tableau
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package.
Medical, dental, and vision insurance; dependents and domestic partners eligible
401(k) retirement plan with company match
20+ days of PTO annually, in addition to paid firm holidays
Daytime leave policy for community service or fitness activities (up to 10 hours a month each)
Paid parental leave for birthing and non-birthing parents
Phase Back to Work program for employees returning from parental leave
Infertility treatment coverage and adoption or surrogacy assistance
Wellness programs including gym discounts and incentives to promote healthy living
Dynamic growth opportunities with merit-based promotion philosophy