Chief Content Officer in Menlo Park, CA

23 days ago
Hatch
Mid Level
Full Time
Americas
Babies, kids, adults... everyone feels better after a good night of sleep. And at Hatch, we know sleep — we’ve helped over half a million families sleep better, and we’re just getting started. Originally inspired by new parents and their babies, Hatch has evolved our suite of smart sleep products to help humans of all ages and stages develop — and maintain — natural, healthy sleep habits. Designed by experts and loved by parents, our original Rest Family includes Rest and Rest+, all-in-one sleep products designed for babies and kids that can be controlled remotely. Joining this beloved product suite is Hatch Restore, a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep solution, Restore helps people personalize their perfect night of sleep. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park. We are looking for a Chief Content Officer who will further develop our content strategy and lead our content team. This is the job for you if you are excited to (1) mold and drive our content strategy to help our customers fall asleep, stay asleep, and wake up feeling rested and ready for the day, (2) oversee our group of content creators and producers and (3) be an active member of our executive team driving the overall company strategy for helping families get good sleep.

What You'll Do:
  • Strategy
  • Map out a content strategy that helps us be a “supportive guide” to help our customers fall asleep, stay asleep, and wake up feeling rested and ready for the day.
  • Work collaboratively with our head of product to create an engaging, personalized and easy to consume content experience in our app and from our devices.
  • Work collaboratively with our head of marketing on messaging and advertising of the content, narrators, and brand personality of the content experience.
  • Determine KPIs and put analytics solutions in place to track and monitor consumption and NPS.
  • Advocate for content’s needs as a member of the executive team.
  • How do you incorporate feedback from users to improve the content and user experience?
  • Content Creation
  • Conduct ongoing usability tests to gauge content effectiveness. You’ll gather data and handle analytics, and make recommendations based on those results.
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice and optimized for the user experience.
  • Develop standards, systems, and best practices for content creation.
  • Leadership
  • Manage the content team (employee reviews, team growth plan, hiring)
  • Participate as an active member of the Hatch executive team both representing the content team as well as contributing to the strategy and operations of the broader company.

Who You Are:
  • You have proven ability to develop and communicate a strong, well reasoned point of view on content strategy.
  • You have deep experience as a respected leader in content creation, curation, and recommendation experiences.
  • You are creative and passionate about delighting customers with the work you create and oversee.
  • You have experience creating a premium content experience.
  • You have experience in mobile app content consumption businesses
  • You have proven ability to lead and inspire large teams of creative personnel and content creators to achieve company goals.

Bonus If You Have:
  • Experience in a high-growth, fast-paced startup environment.
  • Experience in audio only content creation
  • Experience in sleep and/or wellness markets
  • Subscription experience
This role has flexibility, but the ability to be onsite at our corporate headquarters in Menlo Park, California is preferred.  Hatch offers competitive compensation (including salary & generous equity), significant professional & leadership growth upside, flexible work environment, unlimited vacation, and a growing team full of motivated, collaborative, fun colleagues. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.