Content Manager in USA

13 days ago
Expressable
Mid Level
Full Time
Americas
Expressable is a virtual speech therapy practice on a mission to transform care delivery and expand access to high-quality services, serving thousands of clients since our inception in late 2019. We are passionate advocates of parent-focused intervention. Our e-learning platform contains hundreds of home-based learning modules authored by our clinical team, helping SLPs empower caregivers to integrate speech therapy techniques into their child’s daily life and improve outcomes.

About the Role:
We are looking for a talented, creative and passionate Content Manager to join our Marketing team. The Content Manager will be responsible for building Expressable’s brand identity, awareness, and online community through the creation and distribution of multimedia content. This role involves writing, producing, publishing, and scheduling content in collaboration with our clinical team of speech-language pathologists (SLPs). The Content Manager should also possess the ability to think both creatively and analytically in crafting cross-platform content strategies, writing and producing compelling and educational content, and tracking engagement and community growth.
 
This role will report to our Chief Marketing Officer and will join a highly-skilled, collaborative team who is shaping an innovative model of care.

Responsibilities:
  • Develop a content strategy that encompasses Expressable’s goals of generating awareness and building community among our target audience
  • Collaborate with internal team members to oversee the creation and distribution of multimedia content such as blogs, videos, graphics, infographics, and more.
  • Create and manage an editorial calendar to schedule and promote content across different platforms (i.e. Facebook, Instagram, LinkedIn, Twitter, YouTube, and others)
  • Use analytics to identify high engagement content topics, and track and report growing social media presence.

Qualifications:
  • Ability to conceive fresh and appealing ideas for new content that supports Expressable’s brand identity
  • Excellent written and verbal communication skills
  • Adept at SEO best practices and keyword placement
  • Progressive experience with social media engagement strategies
  • At least 3-5 years of Content Management experience required

The Ideal Candidate Should Have:
  • Bachelor’s Degree in Marketing/Communication or related field preferred
  • Familiarity with design tools like Photoshop or Canva is a bonus
  • Proficient with Google Suite, Slack and Zoom
  • Previous experience working and collaborating with a remote team

Benefits & Perks:
  • Competitive pay
  • Health, dental, vision, paid time off, and 401k match
  • Company provided work equipment
  • Remote work environment

Expressable is an equal opportunity workplace. We celebrate and embrace diversity, and are committed to building a team that represents a broad tapestry of backgrounds, perspectives, and skills.