Director, Marketing Analytics & Operations - USA
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The Go To Market (GTM) Operations team at Klaviyo has the mission to proactively deliver intelligence and scalable operations to efficiently maximize revenue and customer experience across all GTM functions (Marketing, Sales, Success, Partnerships, and Customer Support).
As a key function in GTM Ops, Marketing Analytics & Operations team supports our marketing organization. The Marketing Team is pretty special-a diverse group of empathetic thinkers, passionate doers, creative strategists, and true originals, all working together to solve interesting problems and connect with online brands from around the world. Together, we help businesses of all sizes build deeper customer relationships, acquire bigger audiences, and use data to fuel amazing experiences. So if you enjoy tackling challenges head-on, creating memorable marketing moments, and sharing big ideas on a team that champions them, you could be exactly who we're looking for.
The Marketing Analytics & Operations group is entering into a scale-up phase, we're looking for someone with the vision and experience to guide the organization's growth and maturation. The head of this function will have a huge opportunity to positively impact Klaviyo's trajectory as a company. Marketing Analytics & Ops is responsible for:
- Planning, forecasting, measuring ROI on marketing campaigns, investments, & initiatives
- Evolving Klaviyo's marketing tech stack and operations
- Driving key strategic initiatives and providing the connective glue through Marketing program management
About the role:
As Director of Marketing Analytics & Operations, you will be responsible for building trusted relationships with Marketing leadership and broader GTM stakeholders that result in an aligned focus on delivering outcomes, supported by a clear strategy, prioritized plans, process maturity, disciplined execution and predictable, high-quality delivery of day-to-day operations and data insights.
We're looking for an analytically minded leader who will help us scale marketing programs across all segments (from SMB to Enterprise), channels (from digital inbound to account-based marketing), and go-to-market motions (from partnerships to customer marketing).
You will partner with and enable marketing function leads to make better, faster, data-driven decisions-to enable them to achieve business objectives, and deliver growth for the company. You will join other data experts across the company to build and maintain a shared source of truth data foundation to answer strategic, and tactical business questions in an efficient and scalable way.
How you will make a difference:
- Serve as a strategic thought partner to the marketing organization by surfacing key insights, providing recommendations on areas for improvement, and identifying growth levers in order to set strategic direction.
- Build and guide a world-class marketing analytics and operations team and maintain the marketing analytics and ops roadmap.
- Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth).
- Architect and own the measurement framework and learning agenda for Marketing including defining key marketing metrics, and supporting experimentation design to ensure that data guides decision-making and prioritization of activities.
- Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products
- Manage a team that is responsible for analyzing data, distilling insights and presenting actionable findings that Marketing function leads can leverage to improve programs
- Further Marketing's understanding of levers that deliver business outcomes through thought leadership, new measurement solutions (MTA) and identification of leading indicators through correlation analysis
- Work cross-functionally across marketing channels eg Email, Site, Paid, ABM and GTM functions eg Sales, Marketing, CS, Partnerships to enable execution from insight to campaign performance to feedback loop.
- Work cross-functionally with BI, Finance, and Sales to uncover business growth opportunities or funnel challenges, inclusive of identifying key audience segments, underlying trends (eg competitive growth, platform adoption, vertical trends), and more
- Set key priorities for the Marketing Analytics and Operations team, and mentor and coach analysts and ops managers to deliver on that vision.
- Build for Scale by automating reporting, documenting definitions and processes, building in education forums, executing global taxonomy across tech stacks and overall information shared to all teams.
What were looking for:
- 10+ years of experience in marketing, operations or analytics experience in a B2B or B2C environment. (must have experience working with digital marketing data: GA/GA4, media, ad Servers and more; experience with MTA a plus)
- Demonstrated success driving business strategy by empowering decision makers with data and insights, developing frameworks, and driving learning agendas
- Experience across multiple go-to-market motions: enterprise sales/account-based marketing (ABM), ecommerce/growth hacking, customer marketing.
- Deep knowledge of data visualization best practices, including direct experience with Tableau, Google Data Studio and more
- Able to communicate, influence and reason effectively within a global, matrixed organization
- Excellent organizational, prioritization and collaborative skills with proven experience in end-to-end project ownership across multiple teams
- Comfortable in a fast-paced, agile environment with ability to navigate gray areas by making decisions and developing new processes and workflows
- Effective people-management and career development
- Comfortable with the B2B sales funnel (required)
Nice to have:
- Thrives working with large volumes of data spanning multiple business lines and ingested into lakes, modeled in warehouses, and presented in Business Intelligence platforms like Looker.
- Deeply understand the methodologies for experimental precision, but also can defer to practical decision making frameworks for speed.
- Highly skilled in data analysis and visualization. Interested in up-leveling the state of our reporting infrastructure for day to day decision making.
Get to Know Klaviyo
Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The companys hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo.