Growth Marketing Manager in United States

22 days ago
Mid Level
Full Time
HashiCorp is a fast-growing startup that solves development, operations, and security challenges in infrastructure so organizations can focus on business-critical tasks. We build tools to ease these decisions by presenting solutions that span the gaps. HashiCorp is at the epicenter of the cloud adoption wave, helping shape how the world’s largest enterprises are running their infrastructure.

About the Role

Marketing at HashiCorp is a blend of ensuring we are generating commercial demand by responding to and supporting the interest of enterprises while also responding to and delivering on the needs of our open-source users for technical content and assistance. To do this, the Growth Marketing role is tasked with tactics that accelerate adoption and success for users and enterprise prospects, while also planning and executing growth tactics across multiple channels.In this role, you will play a key role in driving conversions across the enterprise journey, helping organizations large and small get familiar with our tools. This is an opportunity to drive impact by leading our digital campaigns, nurtures and ABM efforts focused on our enterprise products. This position will report to the Digital Growth Marketing lead.

In This Role, You Can Expect To

  • Build programs and digital campaigns to help prospects understand, try, and adopt our enterprise offerings. Work with teams to design and execute campaigns.
  • Rigorously optimize through experimentation on both product and marketing surfaces. Create A/B tests to iterate on ad creative, copy, and landing page content to increase engagement.
  • Cross-collaborate with product marketing, ABM, and web teams to maximize yield from shared channels and programs.
  • Expand successful programs internationally in collaboration with field marketing teams across EMEA and APJ.
  • Distribute the HashiCorp central messaging across existing and net new digital channels, touching prospects and customers across the enterprise journey. Build and expand Digital channels.
  • Build marketing operations programs in conjunction with campaigns to activate, engage, convert and retain multiple customer segments. Adjust Operations and processes across systems tech stack as needed.
  • Create retargeting campaigns and drive segmentation analysis for personalized conversion journeys across multiple prospect stages.
  • Build forecasting, measure, and report on the performance of campaigns executed. Analysis of key business movements and metrics.
  • Publicize and share relevant insights from experiments, tactics, and projects.

You May Be a Good Fit If You Have

  • Familiarity with modern digital growth strategies including SEO, SEM, social ads, content syndication, and more
  • Experience leading cross-functional projects and collaborating with marketing, field, partner and web development teams to drive meaningful impact
  • Experience working around technical product teams (software, security, or cloud infrastructure)
  • Strong analytical skills with an ability to compile and analyze campaign data to inform decisions
  • Experience generating demand at an enterprise B2B company
  • Experience working closely with product marketing managers to amplify key content and features
  • Strong editorial skills
  • Entrepreneurial zest and hands-on attitude
  • Detail oriented, and strong with execution and project management
  • Enjoy collaboration with cross-functional groups

HashiCorp embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe the more inclusive we are, the better our company will be. #LI-MC1