Head of Marketing in Hong Kong | Remote

24 days ago
The Millennial Source
Mid Level
Part Time
Anywhere (100% Remote)
The Millennial Source, TMS, (themilsource.com) is looking for a marketing head to join our growing team! This member will play a pivotal role in the creation and execution of both marketing programs and B2B/branded campaigns.
We’re looking for a creative and strategic leader with experience building media brands and communities through digital media and stories. You aren’t afraid to try different marketing strategies but can also draw from a track record of prior marketing campaign success.
Note: This position is part time with an opportunity to be full-time in several months.

RESPONSIBILITIES
  • Work closely with the CEO in the development, execution, and evolution of the audience growth tactics, inclusive of management and implementation of the paid media budget, forecasting, channel/vendor testing strategies, creative/messaging development, and performance benchmarks.
  • Lead and assist execute strategy and exploration into new acquisition verticals and tactics.
  • Develop and execute marketing programs that drive product adoption and user referrals.
  • Work closely with our CEO to help craft and further define an audience-first strategy to identify and establish sustainable, ongoing relationships with our audience to hit our growth goals.
  • Work with the broader team to drive new diverse audiences to our platforms.
  • Analyze feedback and metrics to develop and refine creative and messaging that best articulates product value.
  • Develop social media strategies and community growth plans and work with the broader marketing team to support execution.
  • Ensure that all marketing materials meet are fact-checked, meet quality standards and aligns with TMS’ voice prior to publishing.Lead monthly marketing meetings, reporting on the month’s performance and future growth goals.
  • Cultivate relationships with agencies, partners and press teams.
  • Develop client campaign activation and campaign delivery with the CEO. Work with the broader marketing team to develop consumer marketing goals for brand campaigns as needed.
  • Analyzing all client campaign performance metrics and making recommendations for how to iterate based on the data.
  • Actively contribute to the professional development of an ambitious, smart, and nimble team.

WHAT WE'RE LOOKING FOR FROM YOU
  • 3+ years of professional experience in audience development, content marketing, social media, advertising, journalism or another relevant field.
  • Experience utilizing analytics tools such as Google Analytics, Google Console, SEMRush, and other social media tools to gather traffic and engagement data on content.
  • Experience managing paid social Facebook and Twitter media campaigns, including generation of creative, building of audience targeting, and managing of budget.
  • Experience running marketing campaigns, which drive product adoption and user referrals.
  • Familiarity with and interest in branded content and native advertising.
  • Strong writing, editing and fact-checking skills, with the ability to distill performance data into clear learnings and generate effective copy for headlines and social media promotion.
  • Ability to balance day-to-day marketing and campaign matters with longer-term projects
  • 2+ years people management experience
  • Self-motivated, organized and detail oriented

TMS is a political and business-focused publication founded in 2019 focusing on the biggest stories across the eastern and western superpowers.
TMS (themilsource.com) is committed to a diverse and inclusive workforce, one that reflects the varied global community we live in. The Millennial Source Ltd. is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.