Marketing Copywriter - Anywhere

6 days ago

is looking for an experienced Marketing Copywriter to join our world-class Marketing team. Our worldwide clients are people looking to take their life & business to the next level.

This remote position is for a passionate and intelligent individual who is looking to learn, grow and develop in a Marketing role with a growing organization.

You will play an integral role within our marketing team, creating sophisticated and compelling content, working across multiple mediums for the incredible audience that loves Mastermind programs

The Role:

  • Join the largest brand disrupting the digital product space, backed by Dean Graziosi and Tony Robbins
  • is a career-driven company where you will have the potential to help people improve themselves, get to the next level in their businesses, and get better business results
  • Deliver on the promise of Mastermind to our customers with value-add material and storytelling while also serving business objectives with powerful, emotive and effective sales messaging
  • Be responsible for defining and maintaining a consistent, engaging voice across all products and properties, as well as making sure content is accurate and appropriate
  • Possess superior editing skills and a keen eye for stylistic decision-making, a MUST for this role
  • This position is a virtual copywriting position; you will work from a home office and have the freedom to implement the pre-agreed-upon writing objectives.
  • Our compensation model is based on experience and will be between 60 to 70k annually


  • Write copy for email campaigns (subject lines, body text, calls to action) using a set of contextual parameters defined by marketing leads, such as audience, length, medium and desired outcome
  • Create copy for landing pages, banner ads, metadata, social media and other types of web-based content, as well as print collateral (brochures, posters, direct mail)
  • Support our internal marketing team and jump in when we need extra hands (emails, FB ad copy, funnel pages here and there if you're super into it)!
  • Invent new product names, write persuasive descriptions and leverage customer testimonials
  • Write all content in alignment with brand guidelines, product/service positioning and editorial style guide; contribute to style guide as needed
  • Help champion all content as it relates to personal development.
  • Liaise with visual designers on art direction, and ensure that words and images (or video, audio) complement one another to convey and clear message or tell an engaging story.
  • Proactively suggest and implement ways to restructure or change content to better meet user needs based on feedback, performance, analysis and observed trends in the consumer media landscape
  • Maintain the grit to work in a fast-paced and innovative environment full of A Players
  • Work with Dean Graziosi's core marketing team and work in the personal development/e-learning niches.

Requirements (Must-haves):

  • Familiarity writing strong, sales-driven copy that converts traffic into buyers
  • 2+ years experience writing compelling direct response copy (email sequences, ad copy, sales pages, etc.)
  • Be able to tell a story that leads to a sale
  • Be dependable, coachable, collaborative, and a confident communicator to internal team members
  • Excellent research and writing skills; exceptional grammar and attention to detail. Identify and fix copy errors within your own work and the work of others
  • Experience boosting average order value and conversion rate in funnels
  • Creative, energetic, and thrives on bringing new ideas to the table
  • Experience with marketing automation platforms, A/B testing, e-mail & SMS deployment, and tracking performance through multi-channel marketing tools
  • Experience writing copy for product and/or in the ecommerce space is a MUST
  • A portfolio with writing samples containing copies for sales pages
  • Self-starter on writing projects, generating new, creative angles and storylines, but also able to take specific direction and quickly complete straightforward tasks
  • A willingness to gain a deep understanding of the Tony Robbins brand and adopt its voice; the ability to switch vocabulary, tone and style from one audience to another
  • Flexibility to jump between different projects and handle a rapidly changing environment while delivering high-quality results, often on tight deadlines
  • Experience with agile project management and associated systems, including software (e.g., Asana)

Optional (Nice to have):

  • Experience in full-scale content strategy; understanding the big picture (the "why") of the projects and tasks you're executing
  • Familiarity with SEO guidelines and best practices, working with agencies to meet criteria
  • Interest in creative, narrative storytelling formats, for occasional contribution to blog and video projects

Perks and Benefits

  • Competitive Salary commensurate with experience
  • Remote work-from-home role
  • EOY Profit Sharing
  • Excellent Medical benefits
  • 401(k) administration and matching program
  • Incredible opportunities for growth and development
  • Become part of a mission-team making a difference!

Application Requirements:

To be considered for a position on our Marketing Copywriting team, please apply now with your resume and a link to your portfolio that contains your best sales copy samples.

Company Description:

created in partnership by Dean Graziosi and Tony Robbins, is the online platform for people who are looking to market and monetize their knowledge base.

We are redefining what "Self-Education" means to the world. Mastermind is not just "another software", but an all-in-one platform for Education, Entertainment, Implementation & Community. Mastermind serves people worldwide who seek transformation, fulfillment, and success outside the traditional education path. The Mastermind software empowers and enables you to implement what you learn & actually get paid, in addition providing a community where you are surrounded by like-minded individuals cheering you on to YOUR NEXT LEVEL.

From practicing a healthy work-life balance to great perks and benefits, is all about supporting their employees' goals and HELPING CHANGE THE WORLD ONE STUDENT AT A TIME!