Marketing Generalist - USA

Our Big Four Client is looking for a Marketing Generalist to REMOTELY support their Global Campaign team. This team drives data-led integrated marketing strategies to build awareness, pipeline, and market share, focusing on global clients. This person will drive priority topic/business campaigns across customer journeys for activations across the marketing funnel by territories.

Compensation: $30-40/hr

Requirements:

• 5-7 years of B2B campaign marketing experience in multiple functional areas (brand, digital, public relations, etc.) preferably in financial service, consulting, or equal partner driven/regulatory industry
• Previous experience managing impactful integrated multi-platform campaigns using MarTech
• Experience with marketing automation platforms (Salesforce Marketing Cloud preferred)
• Able to quickly grasp industry-related concepts and adapt to shifting priorities
  
  

Responsibilities:

• Developing channel strategies using multiple functional area of marketing
• Create brand proposition and positioning work and develop and manage brand campaigns/activations
• Understand marketing trends and channels to increase demand generation and brand equity
• Agency briefing and management to deliver excellent visual, video, or digital assets
• Develop and execute strategic marketing plans for go-to-market campaigns with multiple stakeholders
• Develop campaign plans and marketing assets across customer journeys for activation across the full marketing funnel
• Manage multifaceted campaign activations autonomously
• Build and manage relationships with other marketing functions
• Use marketing automation systems to bring personalization to marketing activities
• Leverage data to evaluate the impact of marketing activities to influence the focus and direction of future marketing campaign strategies