Product Marketing Manager in Helsinki | Remote

28 days ago
Mid Level
Full Time
AddSearch is an innovative SaaS company providing advanced and easy-to-use search solutions for websites of companies of all sizes and sectors in over 50 countries globally. A well-designed site search solution helps companies in improving online sales conversion and customer satisfaction, and decreasing customer support costs through easier and more accurate information discovery. Site search is a well under-utilized opportunity for vast amounts of companies across the globe, and we are seeing a growing interest in this space. 
We are headquartered in Helsinki, Finland with a team of 15 people spread across Europe. Our team is highly experienced professionals, who together have decades worth of experience in creating online software.
We are now looking for a Product Marketing Manager to help us to spread the word about the amazing product we have.
The RoleWe’re looking for an experienced Product Marketing expert to act as the AddSearch product champion. You will be the conduit between Marketing, Sales, Development and Support - and will need to translate technical information into business friendly formats which resonate with our target audience groups.

Your role will include the following:
  • Speak with our internal technical teams, our customers and our partners - take their knowledge and articulate it in a way that can be used by sales and marketing to strongly highlight our value proposition to prospective customers.
  • Stay up-to-date with the latest industry trends and identify where/how AddSearch can communicate value.
  • Formulate ideas and write important content assets like white papers, e-books and infographics. Plan topics according to what’s relevant and what is needed in order to help with the sales process.
  • Conduct regular competitor and market research, and use the findings to enhance our positioning, narrative and USPs as well as create product battle cards, sales decs and vertical strategies.

In order to be successful in the role, you need the following skills/experience:
  • Experience communicating products on a technical level.
  • Product Marketing and Content Marketing experience, ideally within a SaaS company.
  • Excellent English language skills - written and spoken. 
  • Love for creating long-form and short-form content based on product knowledge, industry trends and buyer personas.
  • Strong attention to detail and project management skills.

We consider it a plus if you also have:
  • Previous experience in the site search industry.
  • Experience marketing to the E-commerce, Telco, Media and BFSI industries.
  • Experience marketing to developer audiences and the enterprise segment. 
  • Ability to speak & write in another language.

Why AddSearch?
  • We’re a Finnish company that strongly believes in creating a positive and collaborative work environment - we care about our employees’ happiness and encourage work-life balance.
  • We’re growing quickly and have a fantastic team that are easy to get along with.
  • We offer a competitive remuneration package - basic salary + bonus + options. [Finnish based employees also receive additional benefits]
  • You can be based in Helsinki or work remotely from anywhere in the world as long as you’re operating within or close to European time.

Interested? Please apply as soon as possible, as we start interviewing immediately. In your application, please attach examples of content that you have created.